Tell Your Story
In today’s noisy and competitive marketplace, it’s harder than ever to achieve the kind of brand awareness that generates new business. Then, it’s even tougher to influence the choice to come back to you again and again as a repeat customer. How do you build a strong brand?
Across touch points. From the moment you hand someone your business card, you start to share your brand story. It’s woven into your company logo and tagline. It’s infused in the colors and graphics. And when you plan for a consistent brand experience across all touch points – print and digital – you make it a whole lot easier for your customers, prospects or donors to recognize, know and choose you over the competition.
Brand ambassador. What do you hand out when you’re networking that makes someone stop and take notice? Do you extend your brand message out in the world with attention-getting trade show graphics and giveaways that last? Do you give drive-by traffic a reason to become walk-in business with bold signage and inviting window graphics? Do visitors to your website find reasons to stay with easy navigation and valuable content?
Let’s connect and collaborate to find the solutions that best fit your company’s image and the story you need to tell.
Business Branding & Identity Design
The most valuable asset of any organization is its brand. Why? Building a strong brand helps a company develop more recognition and identity awareness, driving more engagement that ultimately leads to sales. If your brand identity is weak or inconsistent, however, you’ll easily be forgotten by prospective customers.
In today’s multi-channel marketing world, random acts of marketing are simply not good enough. All businesses and organizations – large and small – gain value and selling power with a strong brand presence. It starts by taking a global view of your brand image and messaging; then driving consistency across your communications.
Today’s customers are exposed to a vast amount of information delivered by a multitude of channels. In fact, research has shown that the average North American is exposed to 5,000 messages per day, of which only about 50 are noticed and only four or five are remembered.1 How can you be heard over all the noise?
Promo products and logo-imprinted materials are an important tool when it comes to building your brand, recognizing employees, boosting sales and marketing your events. As part of an overall marketing or communications program, advertising specialties can grab attention, generate goodwill and reinforce your brand message.