8 Steps to Creating a Print-ready PDF
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Eye-catching graphics and easy-to-read fonts are critical elements of print marketing materials. If a document is improperly prepared, you can lose time and money through production delays and reprints. There are several things you can do throughout the design process to make the conversion to a print-ready PDF easy and mistake-free.
- Know up front which file format is required, and understand that these requirements change for different types of documents. To achieve the best results, consider these options:
- For artwork documents such as brochures, stationary, postcards and display items, use PDFs or Adobe InDesign.
- Vector graphics such as logos and motifs, frames, display text and background graphics work best with Adobe Illustrator.
- With photographs, including scanned and digital images and montages, use Adobe Photoshop.
- Text documents often have the largest options including Microsoft Word, Simple Text, Text Edit, and more.
Once you’ve completed this process, you should have a print-ready PDF file. The PDF document should:
- Be centered
- Have embedded fonts
- Include crop marks
- Have images that are a minimum of 225 ppi with no RGB or LAB color profiles
- Be saved as single pages rather than spreads or printers pairs
- Be saved with “Press quality” selected for high resolution printing, or “Smallest file size” for online or view only
Use these tips to create amazing and effective print materials that look exactly how you envisioned them. Having trouble? We can help you transform any file into a print-ready PDF and even assist with the design and layout. Contact us to learn more.