Nursing Homes
Marketing for Nursing Homes, Healthcare & Assisted Living
![[Info center-brand] [Info center-city],[Info center-state] | Nursing Homes Industry Marketing](/wp-content/uploads/afb/default-images/industry-marketing-nursing-homes.jpg)
Does your assisted living facility’s marketing collateral highlight the benefits and qualities of your services. [Info center-brand] can help you make sure your message is communicated clearly.
Typical healthcare marketing tactics include a strong web presence (website, local and organic search engine optimization, pay-per-click online advertising, online directory advertising and listings), targeted direct mail, local advertising, sales literature, events and more. Here are additional ways [Info center-brand] [Info center-modifiers] in [Info center-city] can help you reach your target markets:
- Event marketing featuring open houses that include free food, beverages and tours for either nearby referrers or potential residents. Assisted-living facilities often host seminars of interest to senior citizens (e.g., estate planning, elder healthcare, etc.) as well as concerts, dance groups and cultural performances on a monthly basis as a means to help introduce the center to prospective customers, their family members and friends.
- Capabilities brochures for your nursing home or assisted-living facility to use as inserts in direct mail kits, “leave behinds” to provide to referrers, or as giveaways to those who have visited your facility facility.
- Newsletters announcing activities, services, new staff and more to current and potential residents, as well as their families and caregivers, will help keep your facility top of mind among those considering its services.
- Surveys can help you collect feedback which you can use to promote your services and understand customer impressions.
Download our free guide, 101 Marketing Ideas for Nursing Homes/Assisted-Living Facilities, and be sure to check out the examples of our work below to see what we can do for you. When you’re ready to get started, give us a call!