Blog \ HOW TO BENEFIT FROM BULK MAILING

HOW TO BENEFIT FROM BULK MAILING

4/30/2020

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Place your brand in the hands of potential customers with American Speedy Printing’s mailing solutions.

The key to every successful direct mail campaign is having a well-targeted mailing list. For smaller and medium-sized businesses, putting together this list can be challenging, and this is where bulk mailing services can come in handy.

Local businesses can use bulk mailing services to reach potential clients in their nearby communities. This service sends your preferred print marketing pieces such as postcards, flyers, menus, or even product samples to a specifically geo-targeted area. Use this service to promote; exclusive sales, give out discount coupons, invite people to a new location, or event, or simply to remind people you are near them.

If you own a local business, consider these four reasons to add bulk mailing to your marketing mix:

  • These types of mailing campaigns are effective. Think about how many times you’ve found out about nearby restaurants, and other businesses around you via mail, the answer is — probably very often. This strategy continues to be useful because it puts your brand, location, and contact information in the hands of potential customers close to you.
  • Mailing campaigns are affordable. While the pricing per campaign may vary depending on the weight, size, and format of your mailing, the return on investment and brand exposure are often higher than the results of similar campaigns in digital channels.
  • These mailings are sent to unaddressed mailings. This means your business doesn’t need to worry about putting together a mailing list. This bulk making solution doesn’t require specific names or complete mailing addresses.
  • You can track the results. To monitor the response rate of these campaigns, all you need is a trackable phone number, a custom URL, or even a specific coupon code attached to your mailer.

    Being able to reach a local audience is crucial for many businesses, and the best way to do so is by hiring an experienced team to handle it. At American Speedy Printing, you will find a creative partner for your business. We can help you design, print a compelling marketing piece, and send it to the area you want to reach.

    Are you looking to learn more about our direct mail solutions? American Speedy Printing is ready to assist!

    Take advantage of our knowledgeable team to help guide you and recommend the best strategies to reach your business goals. To learn more about bulk mailing solutions, contact American Speedy Printing today!

    Joe_Harrison
    Joe is passionate about helping SMBs. He’s spent the last 30+ years building the American Speedy Printing Marketing • Print • Mail – and sharing best practices and marketing trends with his customers. Through research, in-person visits and this blog, he hopes to engage with and empower local business owners and marketing professionals.

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